Cape Town has become a popular location for call centers due to several factors, including language proficiency, time zone, cost-effectiveness, infrastructure, and government incentives. The City has a highly skilled workforce that is fluent in English and other languages such as Afrikaans and Xhosa. This makes it an ideal location for call centers that require multilingual support. In addition, the city is in the GMT+2 time zone, which allows it to provide support to both European and American customers during their respective business hours.

The cost of living in Cape Town is relatively low compared to other major cities, making it an attractive location for companies looking to set up call centers. The city also has a reliable telecommunications and IT infrastructure, which is essential for the smooth operations for a BPO. Furthermore, the South African government has offered various incentives to foreign companies looking to invest in the country, including tax breaks and grants. This makes Cape Town an even more attractive location for call centers. As a result, many international companies, including Amazon, Lufthansa, and IBM, have set up call centers in Cape Town in recent years. These call centers provide support for a variety of industries, including finance, healthcare, and technology.